LG 77-inch OLED evo AI 4K C6 TV discounted to $2299.99

A verified $896.96 drop from its recent going rate.

Big-screen OLED pricing rarely moves this far this fast. The LG 77-inch OLED evo AI 4K C6 TV is now LG 77-inch OLED evo AI 4K C6 TV drops to $2299.99 - save $896.96. That is 28% off the $3196.95 list price.

This is the lowest price on record for the set, and it lands well under its 90-day average of $2795.22. The 77-inch C-series has held near $2800 for most of the past six months, so a cut of this size is not the usual drift.

THE DEAL

LG 77-inch OLED evo AI 4K C6 TV

$2299.99 (was $3196.95) - Save $896.96 (28% off)

WhereAmazon Expires: No end date listed

Get This Deal

At $2299.99, the current price is down from its list price of $3196.95. This is the lowest price the 77-inch C6 has seen. It sits $495 below the 180-day average of $2830.50, and the all-time high of $3699.99 shows how much headroom the early pricing carried.

What You're Getting

The alpha11 Gen3 chip pushes 5.6x the AI neural processing of the previous generation, with a 50% faster CPU and 70% better graphics. Brightness Booster Pro drives each pixel up to 3.2x brighter, which is the part that matters most on a 77-inch panel in a bright room. AI Director Processing and AI Picture Pro handle tone mapping and 4K upscaling scene by scene.

Who This Is For

This is for the buyer who wants a 77-inch OLED for a living room that gets daylight and does not want to pay launch pricing. Gamers get 165Hz, VRR, and sub-millisecond response, so it doubles as a console and PC display. Anyone already running a 55 or 65-inch set from the last four years will notice the jump in size and brightness more than any spec bump.

The Caveat

At 77 inches this needs real wall space and two people to mount it. If your viewing distance is under eight feet, a 65-inch set will look sharper for the same money.

Final Verdict

Matching the record low on a current-generation 77-inch OLED is the moment to move if this size is on your list. If you can live with 65 inches, put the $600 difference toward a soundbar and wait.