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Amazon Fire TV 55-inch 4-Series 4K smart TV drops to $279.99

Save $131.05 on this 55-inch 4K Fire TV with Alexa, HDR10+, and instant-on for seamless streaming.

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Senior Editor

Feb 10, 2026
4 min read
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Amazon Fire TV 55-inch 4-Series 4K smart TV drops to $279.99

$131.05 off right now.

Amazon's latest Fire TV 4-Series just hit a new price point that makes it one of the most accessible 4K smart TVs available. Amazon Fire TV 55" 4-Series , 4K drops to $279.99 - save $131.05.

This puts the 55-inch model well below what it's been selling for over the past six months.

THE DEAL

Amazon Fire TV 55
Click to expand

Amazon Fire TV 55" 4-Series , 4K

$279.99 (was $411.04) - Save $131.05 (32% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $279.99, below its 180-day average of $411.04. Over the past 30 days, this TV has averaged $350.93, and over 90 days it's been around $389.28.

The current price represents a significant departure from recent pricing trends.

What You're Getting

The 55-inch Fire TV 4-Series delivers 4K Ultra HD resolution with HDR10+ support for improved contrast and detail in both bright and dark scenes. It features a quad-core processor and Wi-Fi 6 connectivity for faster app loading and smoother streaming.

The Alexa voice remote allows natural language commands to find content, control smart home devices, or get information without typing. Built-in sensors enable the Instantly On feature that wakes the display when you enter the room, showing artwork or letting you start watching immediately.

You get access to over 1.8 million movies and TV episodes, including more than 400,000 free episodes.

Who This Is For

Best for: Cord-cutters upgrading to a smart TV, Amazon ecosystem users who want smooth Alexa integration, and anyone seeking an affordable 4K display for streaming services. This works well for bedrooms, secondary living spaces, or as a primary TV for budget-conscious households.

Skip if

you need advanced gaming features like high refresh rates or HDMI 2.1.

The Caveat

The Fire TV interface includes ads on the home screen, which some users find intrusive. While the TV supports HDR10+, it lacks Dolby Vision support found on more premium models.

Final Verdict

At $279.99, this 55-inch 4K smart TV delivers solid streaming performance and Alexa integration at a price that undercuts most competitors. If you need a capable streaming TV without breaking the bank, this discount makes it worth considering now rather than waiting for seasonal sales.

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