The Twitter Revolution That Wasn't

In April 2022, Musk purchased Twitter for $44 billion, promising to transform it into a "digital town square" with enhanced free speech, elimination of spam bots, and open-source algorithms. He pledged to make Twitter "better than ever" by authenticating all humans and introducing revolutionary new features.
"I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans," Elon Musk bought Twitter. Here's what he says he'll do next Musk said during the acquisition announcement.
By November 2022, following mass layoffs of thousands of employees and chaotic policy changes, reports indicated a 30 percent decline in active users, 60 percent decline in advertising, and 38 percent decline in app downloads. A timeline of Elon Musk's takeover of Twitter On the first anniversary of the acquisition, Musk valued the company at $19 billion - a 55 percent decrease from the $44 billion purchase price.
The platform that was supposed to become the ultimate free speech haven instead became what many described as "a cacophony of misinformation and confusing reports," with major advertisers fleeing and the company's value plummeting by more than half.