Google is overhauling its AI subscriptions with three new tiers and a consumption-based billing model, a major shift away from the daily prompt limits that have defined its consumer AI plans since launch. The new lineup starts with Google AI Plus at $7.99 per month with 200 GB of storage and double usage limits in Gemini. AI Pro costs $19.99 monthly, bumps storage to 5 TB with quadruple limits, and throws in YouTube Premium Lite (normally $8.99 a month). At the top sits AI Ultra, starting at $99.99 monthly with up to 20x usage limits, 20 TB of storage, and full YouTube Premium. Google also cut its previous top-tier price from $250 to $200. The structural change that matters most: Google is ditching daily prompt limits for a "compute-used" model. Simple text prompts consume less quota than complex video or coding requests.
Limits refresh every five hours until a weekly cap kicks in. Users who burn through their allocation get bumped down to smaller models automatically, but Pro and Ultra subscribers can buy pay-as-you-go top-up credits for Google Antigravity, Google Flow, and soon the Gemini app.
New features arriving across all tiers include Gemini Omni for creating and editing video from text, images, or existing footage, plus Gemini 3.5 Flash for fast testing and debugging. Ultra subscribers get first access to Gemini Spark, an AI agent that runs tasks autonomously across Google products, and Project Genie for building interactive worlds.
Spark launches as a beta for US Ultra subscribers next week, while Project Genie stays locked to the $200 plan.
AI Inbox in Gmail surfaces priority tasks, suggests replies, and links relevant Docs, Sheets, and Slides. Daily Brief in the Gemini app pulls morning updates from Gmail, Calendar, and Gemini chats.
Both are US-only at launch. Health Premium and Home Premium come bundled with Pro and Ultra at no extra cost.
Google Pics, a new image editing tool, and voice features in Gmail, Docs, and Keep for Pro and Ultra subscribers are expected to roll out this summer. The subscription restructuring arrives alongside Google's broader I/O 2026 push: Gemini 3.5 is live today in Search and the Gemini app, the Gemini app itself got a Neural Expressive redesign with regional accent options, and CEO Sundar Pichai told reporters the company is in a period of "hyper progress" with AI. Google says 900 million people now use Gemini monthly, with over 50 billion images generated through the assistant.
