Apple is planning a wider color gamut for its next-generation OLED displays that would push well beyond what current premium panels can deliver, according to a TrendForce report published June 29. The research firm says Apple will gradually adopt OLED panels covering 95% of the BT.2020 color standard across future MacBook Pro, iPad Pro, and iMac models. BT.2020, developed for 4K and 8K Ultra HD content, describes a far broader spectrum than the DCI-P3 standard Apple's screens currently target.
No commercial OLED panel reproduces the full BT.2020 space today.
Apple first brought OLED to the iPad Pro in 2024. The MacBook Pro is expected to follow between 2026 and early 2027, with the iMac coming later in the rollout.
Reaching 95% BT.2020 coverage requires more than better panel hardware. TrendForce points to new OLED emissive material chemistries that produce purer, narrower wavelengths of light while maintaining brightness, power efficiency, and panel lifespan. The changes involve technologies including MR-TADF, hyperfluorescence, and pTSF, which improve how individual pixels generate light and convert energy.
Those material advances could shift how display makers compete. TrendForce expects the next round of OLED competition to hinge less on familiar specs like peak brightness and panel thinness and more on balancing color accuracy, power draw, and longevity. The shift also gives manufacturers a chance to reduce reliance on licensed display technologies.
The report marks the clearest indication yet that Apple's multiyear display roadmap extends beyond simply adding OLED to more products. The company already factory-calibrates many of its displays and supports wide color workflows across its operating systems. A jump to BT.2020 would serve the photographers, filmmakers, and designers Apple markets its higher-end devices toward.
Apple has not publicly confirmed plans to adopt BT.2020, and TrendForce did not disclose the source of its report. If the roadmap holds, the upgrade would represent one of the largest display quality improvements since the OLED iPad Pro launched two years ago.
