Apple Music raised subscription prices today across the US and international markets, its first increase since October 2022, pushing every paid tier up by at least a dollar. The Individual plan rose to $11.99 per month from $10.99. The Family plan jumped to $19.99 from $16.99 a nearly 18% increase that adds $36 to the annual bill, bringing it to $239.88.
The Student plan went to $6.99 from $5.99. New pricing is live on Apple's website in the US, UK, and Europe, with additional markets rolling out now.
Apple blamed rising licensing costs. "As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today," the company said in a statement. The same justification was used in 2022, when Apple said the change was "due to an increase in licensing costs" and that "artists and songwriters will earn more for the streaming of their music."
The increase widens Apple Music's price advantage over rival Spotify. Spotify raised its Individual plan to $12.99 per month earlier this year, meaning Apple now undercuts the market leader by a dollar on the basic tier.
Spotify's Family plan hit $21.99 in its February round, while Apple's Family tier sits $2 cheaper at $19.99.
Two of three Apple One bundles also got more expensive. The Family bundle rose to $27.95 from $25.95, and the Premier tier climbed to $39.95 from $37.95. The Individual Apple One tier stayed at $19.95.
Apple Music launched in June 2015 at $9.99 per month and held that price for seven years before the 2022 increase to $10.99. The new pricing takes effect immediately for new subscribers; existing users will see the change at their next billing cycle after notification from Apple. The company did not publish an Apple Newsroom announcement about the increases.
The new prices simply appeared on Apple's product pages. The price hikes come despite Apple reporting in 2025 that Apple Music reached all-time highs in both listenership and new subscribers, though the company does not disclose actual subscriber figures.
The global music subscription market reached 921.6 million subscribers by the end of 2025, approaching 1 billion. Major record labels have pushed streaming services to raise fees, arguing that music subscriptions remain underpriced compared to video services like Netflix.
