Anthropic's Claude Tag turns Slack into an AI teammate with memory, ambient awareness, and 65% of its own product code already written by the tool Anthropic on Tuesday released Claude Tag, a beta feature that embeds its AI model directly into Slack channels as a persistent team member rather than a chatbot users visit in a separate window. The feature is available now for Claude Enterprise and Claude Team customers. The structural change matters more than the feature list.
Claude Tag lives inside shared Slack channels with a single identity that everyone in the channel can access. When a user tags @Claude with a task, the AI breaks it into steps, works through connected tools independently, and delivers results back in the thread. Teammates can pick up where someone else left off because the conversation and context live in the open channel, not in private chat logs.
"The form factor of being able to tag it the same way that you would a coworker is really powerful," Cat Wu, Anthropic's head of product for Claude Code, told Reuters.
Anthropic has been testing Claude Tag internally all year. The company said 65% of its product team's code is now generated by the internal version, including most of the code that built Claude Tag itself. That internal adoption rate is the strongest data point Anthropic has offered for any of its enterprise tools.
Claude Tag replaces the existing Claude in Slack app, which will be discontinued August 3. Administrators have 30 days to migrate and eligible organizations will receive launch credit. The feature runs on Opus 4.8.
Ambient mode changes the interaction model
The ambient mode is what separates Claude Tag from a conventional chatbot. When enabled, Claude monitors assigned channels and proactively flags relevant information, follows up on forgotten threads, and posts updates without waiting for a direct mention.
Anthropic described the experience as "working with a real colleague, one that can produce work in public view, with far greater context and understanding than before." A Claude identity assigned to legal work cannot draw from engineering channels. Administrators set which tools, data, and codebases each identity can access, and spend limits can be applied at the organization and channel level.
Activity logs show what Claude did and who requested each task.
"Instead of a private back-and-forth, Claude Tag shows up in the open," Slack general manager Rob Seaman told Reuters.
Slack-first, with expansion planned
Slack is the only platform at launch. Anthropic said it plans to bring Claude Tag to other platforms in the coming weeks, a deliberate constraint for a research preview that limits complexity while the company gathers enterprise feedback. The launch comes as Anthropic gains ground in enterprise AI adoption.
According to Ramp Business Corp.'s AI Index, which tracks spending data from more than 50,000 US companies, Anthropic pulled ahead of OpenAI in May with 34.4% of firms holding a Claude subscription versus 32.3% using OpenAI tools. The company said Claude Code is the main driver of that growth.
Claude Tag is available in beta now. Anthropic said it is working to bring the feature to additional platforms in the coming weeks.
