Sony 77-inch BRAVIA XR8C OLED 4K HDR discounted to $1598

A verified $901.99 drop from its recent going rate. A 77-inch OLED screen is the centerpiece here, with Sony's XR processing and Google TV rounding out a setup for movies, streaming, and PS5 gaming.

Sony 77-inch BRAVIA XR8C OLED 4K HDR drops to $1598 - save $901.99.

THE DEAL

Sony 77-inch BRAVIA XR8C OLED 4K HDR

$1598 (was $2499.99) - Save $901.99 (36% off)

WhereAmazon Expires: No end date listed

Get This Deal

For just $1598, down from its list price of $2499.99, this Sony reaches its lowest price on record. Its tracked 30-day average is $2496.14, while its 90-day and 180-day averages both sit at $2497.50. Those figures put the current price roughly $900 below its recent averages, so the savings extend beyond the list-price comparison.

What You're Getting

• The 77-inch 4K HDR OLED display uses over 8 million individually controlled, self-lit pixels to produce pure black with high brightness.
• Sony's XR Processor enhances scenes in real time, adjusting color, contrast, and clarity as you watch.
• Google TV brings Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crunchyroll into one interface. Google Assistant supports voice searches and questions, while Apple AirPlay 2 and Google Cast let you stream to the TV.
• Studio calibrated picture modes designed for Netflix and Prime Video target the picture intended by the creators.
• PS5 features include Auto HDR Tone Mapping and Auto Genre Picture Mode, which optimize picture quality for gaming and streaming.

Who This Is For

This fits viewers who want a large OLED for a main viewing room and regularly switch between streaming services. The calibrated modes give Netflix and Prime Video subscribers a specific reason to consider it, while PS5 owners get picture features designed for their console. If voice search and casting are part of your routine, Google Assistant, AirPlay 2, and Google Cast make those controls part of the package.

Final Verdict

The record-low $1598 price makes this a clear recommendation for shoppers already seeking a 77-inch Sony OLED with streaming and PS5 features. Get this deal at Amazon if that combination matches your next TV upgrade.