Technobezz

Samsung Is Challenging Apple With Ultimate Test Drive Program

Right before Apple’s special event in September 9th, Samsung has surprised us with their announcements. First, they announced their new Samsung Galaxy S6 Edge+ and Note 5 a week ago, and yesterday they announced Samsung Ultimate Test Drive program. What’s the program about? Can I participate in this program? Well, it’s a trial program from Samsung. They are giving the chance to the users to try and test out their latest device: Galaxy S6 Edge+ and Galaxy Note 5. You can try one of their devices by paying a $1 deposit for 30 days without obligation.

“We want to give people the chance to try out Samsung’s latest and greatest smartphones firsthand without any obligation through our Ultimate Test Drive,” says Elizabeth Solomon, vice president of marketing at Samsung.

This program is addressed to the iPhone users only. Why iPhone users? Is this the way they are challenging their biggest rival? Or are they freaking out right now, regarding the Apple special event next month, so they try to lure away the users from the new iPhone? Actually, the test drive program is not a new marketing strategy. T-Mobile, a US provider company, had used the same program for iPhone 5s, which gave a chance to the users to try out the device and T-Mobile network for 7 days.

Back to Samsung Ultimate drive test, seem that it ran so well because in less than 24 hours after its launch, Samsung is temporarily closing the program because of the overwhelming demand. Maybe they will re-open the program soon, just keep your eyes open.

Source: samsungpromotions.com

Source: samsungpromotions.com

“The response to Samsung’s Ultimate Test Drive has been overwhelming and exceeded our expectations,” a company spokesperson said to Engadget. “We’re now working quickly on how to make the Ultimate Test Drive available to even more people.”

Samsung’s step does not stop here. They are preparing for their new smartwatch launch: Samsung Gear S2 smartwatch in Berlin on September 3rd. This Samsung’s new device will compete with Apple Watch for sure, because Samsung promised that this device will have a new and unique user interface, which is better than the other Android Wear.

Source: droid-life.com

Source: droid-life.com

Source: Engadget and Samsung

More on this topic

Best Blenders Under $100 in 2020

Blenders are used for making smoothies, purees, sauces, soups, and several other semi-liquids or liquified food items. The structure of most blenders is user-friendly making it safe for even kids

Best Microphones for Gaming To Buy In 2020

Microphones drastically vary in terms of quality and the way they pick up audio signals. All these products are designed towards a particular usage scenario. The best microphones for gaming

Top best keyboards for writers to buy in 2020

A keyboard is an intrinsic and inevitable need for writers. It is essential to choose the appropriate keyboard for efficiency. Many keyboards are out there, with different features and design.

Best Tablets Under $200 to buy in 2020

Tablets are handy and can be a substitute for a laptop or desktop. Picking the right one can be tedious because of the number of options available in the market.

Best Spy Cameras to buy in 2020

Spy cameras have become increasingly popular in today’s world. A spy camera is a very small camera and is used to record the video of a person and his location

Leave a Reply