Rockstar ended seven months of silence on Thursday by confirming Grand Theft Auto 6 pre-orders will open June 25 across digital storefronts and select retailers, a date that finally puts a price tag on the most anticipated entertainment product in history. The announcement arrived via a 33-second video showcasing the game's official cover art.
Protagonists Lucia and Jason anchor the center of the classic GTA collage-style artwork, flanked by a helicopter with a mounted minigun, a motorcycle mid-wheelie, and supporting characters including Boobie Ike, a real estate mogul and club owner previously announced as part of the cast. An alligator sits in the middle of the frame, unbothered.
Rockstar also refreshed the official GTA 6 website with a new Vice City skyline image at golden hour, showing container ships, lit-up skyscrapers, and a Ferris wheel glowing on the waterfront. The pre-order rollout lines up with what Take-Two CEO Strauss Zelnick teased after the May 21 earnings call, where he said Rockstar planned to start marketing GTA 6 "when it's summertime." June 25 lands exactly one week before July.
Take-Two Interactive stock jumped 4.91% at Thursday's open, climbing from $228.03 to $239.22, before partially settling to $235.93 as of press time. The publisher's shares remain 6.23% down year-to-date but have rallied since late March.
Rockstar has not announced GTA 6 pricing, and the company is expected to reveal the cost alongside pre-orders next week. The silence has fueled intense speculation, with some estimates suggesting the game could reach $100 given its massive development budget.
Speaking at the iicon conference in April, Zelnick addressed the pricing calculus directly.
"Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery," Zelnick said. "How you feel about something you buy is the intersection of the thing itself and what you pay for.
Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got." The closest anyone has gotten to a concrete figure came when Zelnick offhandedly referenced "70 or 80 bucks" during a conversation about in-game advertising earlier this year.
GTA 6 launches November 19, 2026 on PlayStation 5 and Xbox Series X|S, after two delays pushed it from its original Fall 2025 window. The game was previously set for a May 26, 2026 release before slipping to November.
