Meta launched animated profile pictures for Facebook users this week, powered by its AI technology. The feature transforms still photos into short animated loops in seconds.
Users can choose from preset animations including natural, party hat, confetti, wave, and heart effects. The system works best with clear photos featuring a single person facing the camera.
Facebook also introduced a "restyle" feature for Stories that uses AI to touch up or change photos. Users can apply preset style options or create custom looks using text-based prompts.
The rollout comes as Meta plans to nearly double its AI spending this year. The company expects to spend up to $135 billion on AI infrastructure, nearly twice the $72 billion spent in 2025.
"2026 to be the year that AI dramatically changes the way we work."
Mark Zuckerberg said earlier this year. The CEO made the comments during Meta's 2025 financial results call.
Meta has invested roughly $140 billion in AI over the past three years. The company's stock rose around 6.5% following the spending announcement.
The animated profile picture feature represents Meta's push to integrate AI across its social platforms. Users can share animated images to their Feed and display them on profiles like regular updates.
For text posts, Facebook is testing animated backdrops with effects like falling leaves and ocean waves. The company aims to make text updates more visually engaging in video-heavy feeds.
Meta recommends using clear, single-person photos for best animation results.
Seasonal and event-driven animations are expected throughout 2026.
The AI enhancements arrive as Meta continues its $10 billion data center expansion in northeast Louisiana. The facility will support the company's growing AI infrastructure needs, even as EU regulators threaten action against Meta for restricting WhatsApp to its own AI.
