Amazon Fire TV 55" 4-Series 4K TV drops to $279.99

$129.90 off right now.

Amazon's latest Fire TV 4-Series just got a major price cut that makes it one of the best value smart TVs available today. The 55-inch model is now $279.99, which is a full $129.90 below its typical pricing.

This puts the Fire TV 4-Series at its most competitive price point since launch.

$279.99 (was $409.89) - Save $129.90 (32% off)

Where: Amazon

Expires: No end date listed

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This price represents a significant drop from the TV's 180-day average of $409.89. Over the last 90 days, the Fire TV 4-Series has typically sold for around $387.72, making today's $279.99 price a clear standout.

For just $279.99, below its 180-day average of $409.89.

The Amazon Fire TV 55" 4-Series delivers 4K Ultra HD resolution with HDR10+ support for enhanced brightness and contrast in both bright and dark scenes. It features a quad-core processor and Wi-Fi 6 support for fast app loading and smooth streaming performance.

The TV includes Amazon's new Alexa voice control that lets you search content naturally, manage smart home devices, or get information hands-free. Built-in sensors enable the Instantly On feature that wakes the display when you enter the room, showing artwork or letting you start watching immediately.

You get access to over 1.8 million movies and TV episodes, including 400,000 free episodes, with Dolby Audio providing clear sound.

This deal works best for anyone upgrading from an older 1080p TV or looking for a secondary smart TV for a bedroom or office. It's ideal for Amazon ecosystem users who want smooth Alexa integration and access to Prime Video content.

Budget-conscious shoppers who want 4K quality without premium TV pricing will find this particularly appealing. Those who can wait for Black Friday might find deeper discounts, but this price is competitive enough for immediate needs.

The Fire TV platform is heavily integrated with Amazon services, which may not appeal to users who prefer Google TV or Roku interfaces. Picture quality, while solid for the price, doesn't match higher-end models with local dimming or OLED panels.

The TV's built-in speakers are adequate but serious audio enthusiasts will want to add a soundbar.

At $279.99, the Amazon Fire TV 55" 4-Series delivers strong value for anyone wanting a capable 4K smart TV with excellent Alexa integration. This price of $279.99 is the most competitive the 4-Series has been since its launch.