Crypto.com CEO Kris Marszalek launched AI.com's autonomous agent platform on February 8, 2026, backed by a Super Bowl LX commercial that reached over 100 million viewers.
The platform represents a $70 million bet on consumer AI agents that can execute real-world tasks without technical expertise.
Marszalek acquired the AI.com domain in April 2025 for $70 million, marking the largest publicly disclosed domain transaction. The purchase exceeded previous records including voice.com's $30 million sale and carinsurance.com's $49.7 million deal.
The seller was reportedly Arsyan Ismail, who had listed the domain for $100 million in March 2025.
AI.com's agents operate differently from conventional chatbots. They autonomously build missing features to complete tasks, then share those improvements across millions of agents on the network.
This self-improvement mechanism aims to accelerate artificial general intelligence development through decentralized collaboration.
Users can generate personal AI agents in 60 seconds without coding knowledge. The platform offers free access with paid subscription tiers providing enhanced capabilities and increased input token limits.
Agents handle tasks including stock trading, workflow automation, messaging, calendar management, and subscription cancellations.
"We are at a fundamental shift in AI's evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans," Marszalek said in a statement. "Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other."
The Super Bowl launch followed Marszalek's pattern of high-profile marketing. Crypto.com previously spent $700 million on stadium naming rights and $7 million on a 2022 Super Bowl ad.
The AI.com commercial reportedly cost millions for 30 seconds of airtime during the February 8 broadcast.
AI.com operates agents in dedicated secure environments with user-specific encryption keys. Data remains segregated and agents operate within user-defined capability limits.
The platform plans future integrations including financial services, agent marketplaces, and social networks.
Marszalek built Crypto.com to over 150 million retail users before entering the AI sector. He will lead both companies as CEO while positioning AI.com as a consumer-friendly alternative to enterprise-focused AI platforms like OpenAI's Frontier and Microsoft's Agent 365.
The platform saw "insane traffic" during its launch, briefly crashing the website before returning online. Users currently register usernames and wait in a queue for agent generation as the service scales capacity.
AI.com implements OpenClaw, an open-source intelligent agent framework that gained traction two weeks before launch. The platform competes with Google's Gemini AI, Anthropic's Claude, and Amazon's Alexa.
Marszalek paid for the domain entirely in cryptocurrency, demonstrating blockchain's capacity for high-value transactions. The move follows crypto executives seeking new growth narratives as digital asset markets mature.
