Since it was launched in 2016, TikTok has exploded incredibly. Like other user-related apps, it had its primary function – operating as a video-sharing platform but as it stands, businesses have seen it as a niche. TikTok has taken great entrepreneurial steps like other social media apps such as Twitter and Facebook.
Business is basically three things – selling, buying, and profiteering. Before you think about doing any business on TikTok, you need to understand your potential clientele. This means that you should be familiar with the app’s audience. TikTok is heavily youth-centric so that means that your business should be out to satisfy the immediate needs of youthful people. We can safely say that the audience falls in the 15 – 26 years’ age bracket.
The article will inform you of three ways that you can use your influence (your many followers) on TikTok to achieve businesses’ goals. The ways are:
- Affiliate marketing
- TikTok Ads
- Hashtag Challenges
- Affiliate marketing
Affiliate marketing enables a TikTok user (in this case the marketer) to use their following and provide a market for a business’s product in exchange for a commission out of the sales made or profit earned.
For example, there could be a new line of clothing that has recently opened. If you have a great following, you could approach the proprietors of the business and ask to connect them to your audience, showing them that they are potential buyers.
Once you reach an agreement with the business, use their clothes to create your funny, inspiring or thrilling short videos. Mention it in the caption of the 9 – 15 seconds video that you are promoting the business. This way, you invite your viewers to become clients for the line of clothing. This has worked on other social media platforms and it will surely work on TikTok.
This is probably the most explicit way of TikTok opening its arms wide for businesses to promote their products. For between $50 – $500, you can get your ads up and running. The TikTok Ads arrangement is like this: from ‘Ads’ to ‘Ad Groups’ and then ‘Campaigns’. You are able to reach varied audiences around the world. The following bullets summarize TikTok Ads arrangement:
- For Campaigns, you set their objectives, budget, and then add and Ad Group.
- For Ad Groups, you set specifics on how the ad will be placed and its intended audiences among other details.
- After setting the two previous arrangements right, you can start to create single or multiple ads. Ads are what sell the product(s) and consequently promote the business.
At any one moment on TikTok, there is usually a challenge trending. These challenges connect millions of TikTok users across the globe. What does this kind of attention to a ‘challenge’ mean for businesses? Businesses can take advantage of a challenge and sell their product through it. They can also create their own challenge. Recently, there has been a challenge where TikTok users are mixing coke (soda) and Mentos to see whether the mixture is explosive. How much do you think both Coca-Cola and Mentos have made? This example only shows that businesses can grow through #challenges.
Here’s something that you should always remember – be creative and funny every time you get a chance on a TikTok video. People don’t really tap on the TikTok apps to look for the latest shoe, watch or tie. They can do that on shopping apps. TikTok users go there mostly to laugh or experience a different kind of emotions such as love and excitement. Build your content around this. Make sure people have fun as they buy that product or as they watch that ad.
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