How to use IGTV for business

If you want to really get your business go, and grow it daily, Instagram is the right platform for you. Many different companies use Instagram for marketing and promotions. There are many ways you can use Instagram for marketing, and Instagram’s IGTV feature may help you achieve your goal. So, in this article, we are going to be showing you some ways in which you could grow your business by using one of Instagram’s newest and the latest feature, the IGTV feature.

See also: How to share IGTV video to story

Post commercials and IGTV tutorials

One of the great ways to use IGTV videos is to upload video commercials for your business. Those kinds of commercials can be filmed with a cell phone, or they can be professionally made and filmed. You are able to make any kind of commercial about your business on your own, or you can hire a professional to do the work for you. When the commercial is done, simply upload it to your IGTV channel and wait for the reaction of your audience.

Another great way for promoting your own business is by filming some kind of interview with an employee or some of your coworkers. They should be talking about your business in general, what you do, how do you do it, and just basically present your business in the best way that you can think of. It would be even great if you made some video where one person from the firm is giving a tour of the company and talking to the people who work in a specific section. But, make sure that those kinds of videos are not particularly long, or you will bore your followers and some will maybe get a bad opinion about your company. In other words, videos like that should be nice and neat, not too long, but also not too short, well-produced and edited, so that your firm looks more professional and mature.

Another type of video that you can upload to your IGTV channel is the product review video. If your company makes some kind of products, you can maybe choose some of your loyal customers and ask them if they would like to help you by reviewing your products in a video. Some people will for sure be happy to do such a thing, and soon you will have a nice commercial for your products and honest reviews from your loyal customers.

Connect with your audience

One of the most important things that you have to do if you want to lead a successful business profile on Instagram, is to engage with your audience, clients, or your customers. You are able to do that by hosting a Live where people could ask you some questions about your business and get answers to them. Cherish your audience, your business is going to become successful only because of them, and because they like your company.

Questions and Answers live can be saved and recorded. You can even make an IGTV out of it and then upload it to your IGTV channel later, so that everyone can access it, even the people who have not seen your live. Simply, stay in touch with your audience and clients, listen to what they have to say, listen to their complaints, and their compliments. Your business will grow only if you also listen to the bad things that they have to say about your company and change the things that have been bothering them. And, Instagram is the best platform for you to keep in touch with them.