How to use IGTV for business

If you want to get your business going and grow it daily, Instagram is the right platform for you. Many different companies use Instagram for marketing and promotions. You can use Instagram for marketing in many ways, and Instagram’s IGTV feature may help you achieve your goal. So, in this article, we are going to be showing you some ways in which you could grow your business by using one of Instagram’s newest and latest features, the IGTV feature.

Post commercials and IGTV tutorials

One of the great ways to use IGTV videos is to upload video commercials for your business. Those kinds of commercials can be filmed with a cell phone or professionally made and filmed. You can make any commercial about your business on your own or hire a professional to do the work for you. When the commercial is done, simply upload it to your IGTV channel and wait for your audience's reaction.

Another great way to promote your business is by filming an interview with an employee or some of your coworkers. They should be talking about your business in general, what you do, how you do it, and just presenting your business in the best way you can think of. It would be even great if you made some video where one person from the firm is giving a tour of the company and talking to the people who work in a specific section. But, make sure that those kinds of videos are not particularly long, or you will bore your followers, and some will maybe get a bad opinion about your company. In other words, videos like that should be nice and neat, not too long, but also not too short, well-produced, and edited so that your firm looks more professional and mature.

Another type of video that you can upload to your IGTV channel is a product review video. If your company makes some kind of product, you can maybe choose some of your loyal customers and ask them if they would like to help you by reviewing your products in a video. Some people will surely be happy to do such a thing, and soon you will have a nice commercial for your products and honest reviews from your loyal customers.

Connect with your audience

One of the most important things you have to do to lead a successful business profile on Instagram is to engage with your audience, clients, or customers. You can do that by hosting a Live where people can ask you questions about your business and get answers to them. Cherish your audience; your business will become successful only because of them and because they like your company.

Questions and Answers live can be saved and recorded. You can even make an IGTV out of it and then upload it to your IGTV channel later so everyone can access it, even those who have not seen your life. Simply stay in touch with your audience and clients, listen to what they have to say, listen to their complaints and compliments. Your business will grow only if you listen to the bad things they have to say about your company and change the things that have been bothering them. Also, Instagram is the best platform for you to keep in touch with them.