How to Promote Your Podcast on TikTok

You could say this is being said exaggeratingly, but TikTok has many people wrapped around its little finger. From the Hawaiian corner to the people in Wellington, New Zealand, TikTok has gained immense popularity. This should not surprise anyone, seeing that it offers great video-editing features. Albeit being barely five years old, 800 million people have already been recorded using it.

Podcasts and TikTok

Since there are many users on TikTok, it is a good place to promote anything, including podcasts.

A podcast is simply entertainment for the ear.

The following are some of the ways on how to promote your podcast on TikTok:

  1. Using the "Sounds" option
  2. Creating a promotional video
  3. Advertisements (Ads)

Using the ‘Sounds’ option

The sounds and spins are unique to TikTok. Whenever a video is created, one can use an existing sound or their own (recorded by their phone’s microphone).

When you view a TikTok video, the TikTok (or a CD) icon will start to spin just above the ‘Me’ button. When you tap on it, a screen will show you the title of the sound and the videos in which it has been used. It will also show a red button that says, "Use this sound."

Here’s what you can do:

  1. Record a 15 – 60 seconds audio of your podcast. Make sure it is funny and captivating; no one will pay attention. Also, ensure that it is of high quality and that there is little or no noise interference.
  2. Save it in your local storage with a name you will recognize easily.
  3. Open the TikTok app and make sure that you are logged in.
  4. Tap on the ‘+’ button to start recording a video.
  5. Tap on the ‘Sounds’ button. The ‘Sounds’ screen will be shown and will display two tabs, ‘Discover’ and ‘Favorites’, plus a bunch of trending songs.
  6. On the top-right corner, tap on the ‘My Sound’ button. You will be directed to a screen where the audio files in your local store will be displayed.
  7. Navigate to your podcast's 15 – 60 seconds and tap on it. You will now be redirected to the video-recording screen.
  8. You can now use your audio to create content and share it with your audience.

Creating a promotional video

Different TikTok users are using short videos to promote their content. You can also go this way with your podcast.

Most promotional videos use trending hashtags or challenges.

Take up any of the challenges and do them and label them with trending hashtags.

Challenges often get a lot of attention, so you can be sure you will get someone to view yours.

At the end of the challenge, you can add text like this: "Listen to my podcast, link in bio."

If they appreciate your participation in the challenge, they will swipe right to your profile, read your bio and click the link or copy and paste it to their browser.

This way, you get to direct traffic to your podcast.

Advertisements (Ads)

Since your podcast is a kind of business, you can use TikTok’s creation, allowing people to build ads for their businesses.

Between $50 and $500, you can build a ‘Campaign,’ an ‘Ad Group,’ or an ‘Ad.’ TikTok will guide you properly, and your podcast’s ad will be displayed for people to watch after you make this happen. A link will be provided at the end of the ad for them to go and visit your podcast’s webpage.


The three mentioned ways would surely promote your podcast on TikTok and grow your listeners’ base.

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