Instagram is engaging more and more users every day which gives you a platform to showcase your work. Visuals catch the eye of the audience before the written captions, if the images and videos posted pop out, they can drive more traffic to your feed. Video sharing on Instagram is becoming popular due to the market appeal it gets. A well planned and executed video can go a long way in pacing the momentum for your business. To make sure this venture is a success, you have to keep in mind the pointers mentioned below. These will help you make captivating videos and share them to gain more fans.
The first thing to keep in mind before you make a video is what you want to show and what is the emotion behind it. The goal of the video should be clear in your mind. If it is confusing or has unrelated content, it tends to confuse the audience too. The video shouldn’t look cluttered or over the place. Even if it’s a video not meant to campaign a product or has a very strong motive, don’t try to put in a lot of random stuff. One video should focus on one objective only.
Grab instant attention
People keep scrolling if the post doesn’t capture their attention instantly, so try to make the first videos interesting so that the users are on the hook for the complete video. You can also take a step further and engage the users at the end of the video by asking them to comment on their views or mention people who will find it relatable. You can also write a caption that makes users more interested in the video. You can also put in subtitles. If your video tells a story, it is given more attention.
Whether it is images or videos, good lighting always plays a major role and enhances your content. The best light is natural, so try to film where you get direct sunlight like big windows. If there is no way to get direct light, make sure to film in a well-lit room and block the unwanted sources which create a disturbance.
You can use any filming device you have access to like a DSLR, vlogging camera or even a phone. Most of the phones come with the capability to film videos and you can always download apps to edit them right at one place. Plus, filming on the phone gives you the advantage to upload the content directly rather than transferring it from another place. You can invest in a mic to get a good quality sound video and a tripod so that you can give your best while filming. Filming without a tripod can work but isn’t certainly the best choice.
Editing the video
While shooting, you can try any number of angles, create a huge amount of footage but during editing, you will put it all as you like, create something that represents you the best. You can use filters, add music on this step. Just make sure the way you present the story isn’t too clumsy.
Users find it interesting to look at the bloopers and which makes them more hooked as you share what goes on behind the camera and the effort put in, in the making of a video. You can also create a trailer before you post the complete video to keep the audience updated on what is coming next. You can present it with your views in the caption and what it represents.
Uploading the video
The video that has to be uploaded should be the right size and quality. Also, while uploading use hashtags to get more traffic driven to your feed.
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