Sony Class 4K Ultra HD BRAVIA 3 drops to $948 in latest price cut

Pick this up and save $151.99.

Sony Class 4K Ultra HD BRAVIA 3 drops to $948 - save $151.99. That 14 percent discount brings the 75-inch LED smart TV below the $1,000 mark, making it one of the better entries in Sony's BRAVIA lineup for buyers who want a big-screen upgrade without stretching into premium OLED territory.

THE DEAL

Sony Class 4K Ultra HD BRAVIA 3

$948 (was $1099.99) - Save $151.99 (14% off)

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Get This Deal

For just $948, down from its list price of $1099.99. This is one of the first real cuts on the BRAVIA 3 since its launch. The 30-day average sits around $877, so this price sits just above the recent trend, but the savings off list are what make it worth a look right now.

What You're Getting

The BRAVIA 3 runs Google TV with Google Assistant built in, giving you voice control across streaming apps like Netflix, Prime Video, Disney+, YouTube, and Apple TV. It also supports AirPlay 2 and Chromecast for casting from your phone or tablet.

Sony includes five movie credits through the Sony Pictures Core app (formerly BRAVIA CORE) plus a 12-month subscription to a library of classics. On the picture side, you get 4K HDR with Dolby Vision and Dolby Atmos support, the 4K HDR Processor X1 for real-time scene enhancement, and Triluminos Pro color tech for over a billion accurate colors.

Who This Is For

Best for shoppers who want a 75-inch smart TV with solid processing and Dolby Vision support at a price that undercuts most comparable Sony models by a few hundred dollars. It's a good fit for living rooms and media rooms where ambient light is a factor, since LED panels handle bright rooms better than OLED.

Skip this if you need HDMI 2.1 features like 4K at 120Hz for serious gaming, or if you're holding out for the 90-day low around $879.

Final Verdict

The 4K HDR Processor X1 and Triluminos Pro color engine make this a strong pick for movie and TV streaming at this size and price. If you need a 75-inch set now and want Sony's processing without the OLED premium. This is the price to act on.