Sony Class 4K Ultra HD BRAVIA 3 drops to $699.99

Pick this up and save $400.

Sony Class 4K Ultra HD BRAVIA 3 drops to $699.99 - save $400. That's a 36% cut from the $1099.99 list price, and at this level it has never been cheaper. The 75-inch BRAVIA 3 undercuts its 30-day average of $853.99 by a wide margin, making this one of the few genuine discounts worth a hard look right now.

THE DEAL

Sony Class 4K Ultra HD BRAVIA 3

$699.99 (was $1099.99) - Save $400 (36% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $699.99, down from its list price of $1099.99. This is the lowest price on record for the BRAVIA 3. The 90-day average sits at $853.83, and the 180-day average is $875.01, so the current deal saves you roughly $150 to $175 versus what buyers have paid over the last six months.

If you have been tracking this TV, the number to beat was $699.99, and that is exactly where it sits today.

What You're Getting

The 75-inch BRAVIA 3 runs Google TV with Google Assistant built in, giving you voice control and access to Netflix, Prime Video, Disney+, YouTube, Apple TV, Crunchyroll, and more. It supports AirPlay 2 and Chromecast for wireless casting from any device. The 4K HDR Processor X1 handles real-time scene enhancement for color, contrast, and clarity, while Triluminos Pro delivers over a billion accurate colors. Dolby Vision and Dolby Atmos add the cinematic layer.

Sony also throws in five movie credits on the Sony Pictures Core app and a 12-month subscription to hundreds of classics.

Who This Is For

Best for: shoppers who want a 75-inch 4K TV with solid processing and Sony's picture tuning without paying flagship prices. This is the entry point into Sony's 2024 BRAVIA lineup, so you skip the premium XR processor found on higher-end models, but the X1 chip still delivers noticeably better upscaling and motion handling than budget brands.

If you need a big-screen living room TV for mixed use (streaming, sports, casual gaming with a PS5), this hits the sweet spot. Wait if you require 120Hz native refresh or HDMI 2.1 for competitive gaming -- the BRAVIA 3 is a 60Hz panel.

Final Verdict

At an all-time low of $699.99, the 75-inch BRAVIA 3 undercuts its own history by a meaningful margin. The price is hard to ignore if you want a Sony 4K TV at this size and can live with 60Hz refresh.

Jump on it now -- discounts this deep on Sony's 75-inch tier do not hang around long.