Sony Class 4K Ultra HD BRAVIA 3 drops to $418 in Amazon Prime Day sale

Save $81.99 in the Prime Day sale.

Sony Class 4K Ultra HD BRAVIA 3 drops to $418 - save $81.99. That puts this 43-inch 4K LED at its lowest price on record, well below the $487 average it has held over the last 30 days.

Prime Day 2026 is delivering genuine cuts on Sony's entry-level BRAVIA lineup, and this one stands out for the price.

THE DEAL

Sony Class 4K Ultra HD BRAVIA 3

$418 (was $499.99) - Save $81.99 (16% off)

WhereAmazon

ExpiresJune 26, 2026

Get This Price

For just $418, down from its list price of $499.99. That is the lowest price this TV has ever sold for, according to price history data. The 30-day average sat at $487.52, so this Prime Day price undercuts the going rate by nearly $70. If you have been watching Sony's 2024 BRAVIA 3 line. This is the moment to pull the trigger.

What You're Getting

The 43-inch BRAVIA 3 runs Google TV with Google Assistant built in, pulling Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crunchyroll into one interface. It supports AirPlay 2 and Chromecast for wireless streaming from any device. The 4K HDR Processor X1 handles real-time scene optimization, while Triluminos Pro delivers over a billion colors for lifelike picture quality. Dolby Vision and Dolby Atmos support round out the home theater experience.

Sony also bundles five credits on the Sony Pictures Core app (formerly BRAVIA CORE) for high-bitrate 4K movie rentals plus a 12-month subscription to classics.

Who This Is For

Best for: buyers who want a Sony 4K TV for a dedicated bedroom, guest room, or secondary setup without spending flagship money. The Google TV platform and PlayStation 5-exclusive features (auto HDR tone mapping, low-latency gaming modes) make it a smart companion for PS5 owners who need a second screen.

Skip it if you need a 120Hz panel for competitive console gaming - this is a 60Hz set built for movies and casual play.

Final Verdict

At $418. This is the cheapest the BRAVIA 3 has ever been, and the savings versus its 90-day average of $492 make it one of the better Prime Day prices on a 43-inch 4K TV. If you need a Sony bedroom or guest-room TV, buy now.

If you want a larger screen, wait for a 55-inch or 65-inch Prime Day deal instead.