Sony 77 OLED 4K Ultra HD TV drops to $2298 on Amazon

Pick this up and save $169.09.

Sony 77 OLED 4K Ultra HD TV drops to $2298 - save $169.09. That is a 7% discount on one of the most capable large-format OLEDs Sony has shipped, cutting the price below $2300 for the first time in months.

If you have been waiting for a serious OLED upgrade in the 77-inch class. This is the lowest entry point in a while.

THE DEAL

Sony 77 OLED 4K Ultra HD TV

$2298 (was $2467.09) - Save $169.09 (7% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $2298, down from $2467.09, this lands squarely in the sweet spot for anyone looking at premium OLED panels this spring. Amazon pricing on the BRAVIA 8 line has been steady near the $2500 mark for weeks, so this cut signals a real shift rather than a flash sale.

What You're Getting

The Sony BRAVIA 8 (K-77XR80) delivers the brand's signature picture quality with over 8 million self-lit OLED pixels controlled individually for true black levels and high peak brightness. The XR Contrast Booster 15 pushes highlights further, while the XR Processor adjusts color, contrast, and clarity in real time scene by scene.

You get access to billions of real-world colors through XR Triluminos Pro, plus studio-calibrated picture modes for Netflix, Prime Video, and Sony Pictures Core. The Google TV interface bundles all your streaming apps and supports both AirPlay 2 and Chromecast built-in.

Sony also includes 5 movie credits and a 12-month subscription to Sony Pictures Core for high-bitrate 4K UHD streaming.

Who This Is For

Best for: home theater enthusiasts who want Sony's processing pedigree in a 77-inch OLED without paying flagship prices. PlayStation 5 owners will appreciate the exclusive features tuned for Sony's console, including auto HDR tone mapping and low-latency gaming.

If you are building a dedicated media room or upgrading a living room centerpiece. This is the panel to anchor it around. Skip this if you are on a tighter budget and can settle for a mid-range LED or a smaller OLED from another brand.

Final Verdict

The XR Processor and contrast boosting alone justify the jump over cheaper OLEDs. At $2298. This is the right move for anyone who wants Sony's image processing in a 77-inch package and does not want to wait for uncertain holiday pricing.