Sony 77-inch BRAVIA XR8B OLED 4K HDR gets a Prime Big Deal Days price cut to $1599.99

Down $900 for Prime Big Deal Days. A 77-inch OLED is the centerpiece here, with Sony's XR processing and Google TV rounding out the package during Amazon's Prime Big Deal Days sale.

Sony 77-inch BRAVIA XR8B OLED 4K HDR drops to $1599.99 - save $900. That puts this model at its lowest price on record, giving the discount weight beyond the advertised 36% reduction.

THE DEAL

Sony 77-inch BRAVIA XR8B OLED 4K HDR

$1599.99 (was $2499.99) - Save $900 (36% off)

WhereAmazon Expires: No end date listed

Get This Deal

For just $1599.99, down from its list price of $2499.99, the Sony also sits well below its recent tracked averages. Its 30-day average is $2461.87, its 90-day average is $2486.08, and its 180-day average is $2326.03. All three comparisons support the same buying argument: the current price is substantially below what this model has averaged across those periods.

What You're Getting

• 77-inch OLED, 4K HDR: Over 8 million self-lit pixels are individually controlled to produce pure black with high brightness.
• XR Processor: Sony's processing enhances scenes in real time, boosting color, contrast, and clarity.
• Google TV and Assistant: Access streaming apps including Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crunchyroll, with voice search and questions.
• Apple AirPlay 2 and Google Cast: Both are supported for streaming to the television.
• Studio calibrated picture modes: Modes designed for Netflix and Prime Video target the picture intended by the creators.

Who This Is For

This fits viewers shopping for a 77-inch OLED who put movies and streaming at the center of their TV use. Google TV gathers the listed services in one place, while AirPlay 2 and Google Cast give buyers additional ways to send content to the screen. Netflix and Prime Video viewers also get picture modes designed specifically for those services.

Final Verdict

The strongest reason to choose this Sony is the combination of its 77-inch OLED screen, streaming features, and record-low $1599.99 price. If that matches your upgrade plans, get this deal at Amazon.