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Sony 100 BRAVIA 3 II LED 4K falls to $1998

Sony's 100-inch BRAVIA 3 II LED 4K TV drops to $1,998, a record low $1,102 off, with AI-powered XR processing and Dolby Atmos.

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Technobezz

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Aug 31, 2026
5 min read
Technobezz
Sony 100 BRAVIA 3 II LED 4K falls to $1998

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Sony 100 BRAVIA 3 II LED 4K falls to $1998

Pick this up and save $1101.99. A 100-inch panel this capable rarely sits below the two-grand line, and right now it does. Sony 100 BRAVIA 3 II LED 4K drops to $1998 - save $1101.99. That is the lowest price on record for this model, a full $672 under its 30-day average of $2670.30.

THE DEAL

Sony 100 BRAVIA 3 II LED 4K

Sony 100 BRAVIA 3 II LED 4K

$1998 (was $3099.99) - Save $1101.99 (36% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

The 30-day average sits at $2670.30 and the 90-day average at $2939.53, so this price cuts well below both. At $1998 it also matches the all-time low on record for the K-100XR30M2.

At $1998, the current price is down from its list price of $3099.99. This is a rare moment for anyone who has been holding out on a truly massive screen.

What You're Getting

The BRAVIA 3 II pairs a 100-inch LED 4K panel with Sony's XR Processor, which uses AI scene recognition to tune color, contrast, and clarity frame by frame. Dolby Vision and Dolby Atmos handle the cinematic side, while DTS:X wraps the audio around you.

Motionflow XR keeps fast sports and action sequences smooth at enhanced 120Hz clearness. For PS5 owners, Auto HDR Tone Mapping and Auto Genre Picture Mode tune the picture automatically, and the Game Menu keeps every gaming setting in one place.

Sony Pictures Core rides along with five movie credits and a 12-month subscription to hundreds of classics.

Who This Is For

This is for the home theater buyer who wants a room-filling screen without stepping up to a projector and its lighting compromises. It is also a strong fit for PS5 players who want a display that pulls the console's HDR and picture features automatically.

If you already own a capable large TV and are not chasing more size, there is no reason to rush.

Final Verdict

The Sony 100 BRAVIA 3 II at $1998 lands hundreds below its recent averages and at the best price this model has seen. For anyone ready to commit to a 100-inch living room centerpiece. This is the number to move on.

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