LG Class OLED evo AI 4K C6 hits new low at $2499.99

Down $1200 from the usual price.

LG's top-shelf 77-inch OLED just undercut its own record, and the timing works in your favor if a big-screen upgrade has been on the list. LG Class OLED evo AI 4K C6 drops to $2499.99 - save $1200. That 32% cut puts the flagship panel below any price it has carried since launch, per price-tracking data.

THE DEAL

LG Class OLED evo AI 4K C6

$2499.99 (was $3699.99) - Save $1200 (32% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $2499.99, down from its list price of $3699.99. This is the lowest price on record for the C6. It sits well under the $2816.70 30-day average and crushes the $3449.03 mark it carried across the last six months. At this level, the 77-inch OLED undercuts what many comparable flagship panels cost at 65 inches.

What You're Getting

The C6 pairs an 8.3 million self-lit pixel OLED panel with Brightness Booster Pro, which pushes luminance up to 3.2x brighter than standard OLED. The a11 AI Processor drives AI Director Processing, faster navigation, and 70% improved graphics performance.

Dolby Vision and Dolby Atmos bring cinematic sound and color, while Filmmaker Mode with Ambient Light Technology keeps the image true to the director's intent. Gamers get a 165Hz refresh rate, NVIDIA G-Sync, AMD FreeSync Premium, and a 0.1ms response time.

Who This Is For

Best for home theater buyers chasing reference-grade blacks and brightness in a 77-inch package, plus console and PC gamers who want a high-refresh OLED without a monitor-sized compromise. If a 77-inch screen is too large for your room or your budget tops out well below $2500, wait for a markdown on the 65-inch C6 instead.

The Caveat

At 77 inches, this needs both the wall space and the viewing distance to justify the size, and the $2499.99 price reflects Amazon's listing rather than an LG-authorized sale.

Final Verdict

The Brightness Booster Pro and 165Hz gaming support alone justify the price for anyone building a serious living-room setup. If you have been waiting for the C6 to move. This is the number to act on.