Amazon Fire TV Stick 4K now $39.99, down from $69.99

Pick this up and save $30.

If your TV is 4K but your streaming stick is not, this is the moment to fix that. Amazon has cut the Fire TV Stick 4K Plus to $39.99, a $30 drop from its $69.99 list price.

Amazon Fire TV Stick 4K drops to $39.99 - save $30. That is 43 percent off, and it puts the newest model below its recent averages of $50.09 over 30 days and $46.78 over 90 days.

THE DEAL

Amazon Fire TV Stick 4K

$39.99 (was $69.99) - Save $30 (43% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

The 2026 Fire TV update brought the biggest interface refresh Amazon has shipped in years, and this stick is the cheapest way to get it. At $42.23 average over the past six months, the price has drifted down slowly, so $39.99 is the best entry point most buyers will see without waiting for a holiday event.

What You're Getting

• Advanced 4K streaming tuned for 4K TVs, with Dolby Vision, HDR10+, and Dolby Atmos support.
• Wi-Fi 6 for smooth 4K playback even when other devices share the router.
• The newest Fire TV experience (2026) with a redesigned layout, dedicated content categories, and more app pins.
• Alexa+ voice search that finds shows, manages your smart home, or answers questions.
• Xbox Game Pass cloud gaming, including Call of Duty: Black Ops 7, Hogwarts Legacy, and Outer Worlds 2.

Who This Is For

Best for anyone with a 4K TV who is still running an older HD stick or a sluggish built-in smart interface. The Wi-Fi 6 upgrade and the 2026 Fire TV redesign deliver the most obvious jump for households juggling several connected devices.

If you already own the previous 4K Plus model, the hardware gains here are small enough that you can hold off.

Final Verdict

Dolby Vision, Dolby Atmos, and Wi-Fi 6 together at $39.99 make this an easy pick for a 4K set that deserves better streaming. Skip it only if your current stick already handles 4K without stutter.