With the long waited Apple smartwatch goes on sale on Friday, April 10, Apple has offered the people not only a new device but also a new sales strategy.
For the first time, the consumers are now able to take an appointment for a one-on-one demonstration of the device that they have not bought yet and Apple is spending 30 minutes with each customer.
According to the analyst Jan Dawson of Jackdaw Research, this new sales strategy may indicate Apple stores’ new role. This sale is not aggressive at all, rather this approach is quite softer. He added that it can be called as a consultative sale that makes sure that you are buying the product which is perfect for you.
When the Apple store in San Jose (Westfield Oakridge) opened on Friday, few dozen people were waiting out but even the first in the line did not come out with a watch, the watch is available for pre-order but Apple will start shipping later this month.
Carolina Milanesi, the technology analyst, said that the domestic launch of Apple watch did not show weak customer enthusiasm but Apple’s careful management.
The pre-orders for Apple Watch started on Friday 12.01 a.m. and tech savvy people across the United States and other 8 countries started trying to take an appointment to try this Watch at an Apple store. Apple will start shipping this gadget on April 24, though a lot of customers will not be able to get this timepiece a long after that because of excess orders.
The price for Apple watch starts from $349 and it goes up to $17, 000 if you want to go for solid gold models. Bob O’Donell of TECHnalysis Research said that Apple will be able to understand the demand in better way by taking orders only on online at first.
The watch comes in two sizes and three different models, and the price ranges from $350 to $17, 000 depending on the size and model.
Source via- San Jose Mercury news