Now, Apple Music has 10 million paid subscribers after 6 months of becoming available, as it’s reported by the Financial Times. This is the same number reached by Spotify within 6 years.
Previously, back in October, Tim Cook said that the paid subscriber of Apple Music has reached 6.5 million. The addition of more than 3.5 million in 2 months shows a good news for Apple. However, the increase in the number of music streaming users impacts to the decrease in the number of album and download sales on the online music stores.
“It’s good news that Apple is making streaming work, but it is also going to accelerate the decline of downloads,” said Mark Mulligan, a music industry analyst with Midia Research. At its current growth rate, Apple has “the potential to be the leading music subscription service sometime in 2017.”
In the U.S, the download sales decreased dramatically. The fact shows that the album download sales dropped 9% in 2014 and the individual song download sales dropped 12%. It inversely with the music streaming demand, which reach up to 50%.
Currently, Apple Music keeps on competing tightly with Spotify, which in June last year has announced their paid subscriber number, up to 20 million. The Apple Music can be enjoyed in all Apple devices (except iPod) and in your car that support CarPlay through the latest iOS 9.3. Furthermore, Apple Music also offers the playlist that is arranged by a human curator, Beats Radio, Connect feature, and more. Apple has targeted 100 million subscribers for the Apple Music within 6 years, according to Music Business Worldwide.
Are you one of the 10 million paid subscribers? What do you think about Apple Music so far?
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