Worldwide Tablet Market To Decline 8.1% in 2015, iPad Pro As Apple’s only Avenue For Gaining Tablet Market
The latest report from the International Data Corporation (IDC) said that the worldwide tablet market share to decline 8.1% in 2015. The new forecast follows three consecutive quarters of declining worldwide tablet shipments in 2015.
“We’re witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition,” said Jean Philippe Bouchard, Research Director, Tablets. “The proliferation of detachable offerings from hardware vendors continues to help drive this switch. We’re starting to see the impact of the competition within this space as the major platform vendors – Apple, Google and Microsoft – now have physical product offerings. With attractive price points, including the introduction of sub-$100 detachables, and platform innovation being driven by competition, IDC is confident that the detachables segment will nearly double in size in the next year, recording more than 75% growth compared to 2015.”
To be noticed, the new iPad Pro is the Apple’s strategy to get a better market share.
“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple’s iPad device line,” said Jitesh Ubrani, Senior Research Analyst, Worldwide Mobile Device Trackers. “Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences. At the same time we expect Windows-based devices – slates and detachables combined – to more than double its market share by 2019, driven by a combination of traditional PC OEMs as well as more household smartphone vendors.”
There is also an interactive graphic showing worldwide tablet market share by operating system for the 2014 – 2019 forecast period. It is seen that Microsoft has a potential to get the market share in the future, while it seems Android will lose it.