Google has acquired ProducerAI, positioning the conversational AI music platform as a direct challenger to market leader Suno while promising a more collaborative approach to generative music creation. The deal announced Tuesday folds ProducerAI under Google Labs and integrates it with the company's Lyria 3 music generation model.
ProducerAI co-founder and CEO Seth Forsgren said his team is "just scratching the surface of what these models are going to be able to do once we harness everything that Google brings to the table."
Unlike competitors that function as prompt-based generators, ProducerAI emphasizes conversation with its built-in agent. Elias Roman, Senior Director of Product Management at Google Labs, described it as fundamentally different from tools where "you put in your prompt, roll the slot machine, and something will come out." He told The Verge that "ProducerAI was really made for the back-and-forths that play out over time."
The platform combines multiple Google AI systems: Lyria 3 handles music generation, Gemini powers the chat interface, Nano Banana creates album art, and Veo generates AI-powered music videos. All outputs will carry Google's SynthID watermark for identifying AI-generated content.
ProducerAI launched in July 2025 as a successor to Riffusion, an open-source hobby project that went viral in December 2022. The startup raised $4 million in seed funding in October 2023 and brought on The Chainsmokers as advisors.
"truly crafted around the musician's experience"
Alex Pall of The Chainsmokers praised the platform as and noted the founders are "incredibly technical, but natively musicians."
Google's move comes one week after launching Lyria 3 access within its Gemini chatbot app and as industry tension over AI-generated music intensifies. Suno, currently the most prominent player in the space, closed a $250 million Series C at a $2.45 billion valuation in November while reporting $200 million in annual revenue.
The acquisition arrives as major labels continue legal battles against AI music platforms. Warner Music Group settled its copyright lawsuit with Suno in late November through a licensing partnership, but Sony Music and Universal Music Group maintain infringement suits against the company.
Earlier this week, a coalition of artist representatives published an open letter calling on the music community to "Say No to Suno," describing such platforms as "brazen smash and grabs" that flood services with what critics call "AI slop."
ProducerAI will remain available as a standalone service with free limited access alongside paid tiers starting at $8 per month for approximately 600 songs. The platform is now accessible in more than 250 countries through desktop and mobile browsers.
