Amazon Luna is eliminating virtually every feature except a subscription model that closely resembles Google's defunct Stadia Pro service, marking a dramatic retreat from its original cloud gaming ambitions.
Starting April 10, individual game purchases, third-party subscriptions, and external game store integrations are being removed from the platform. Titles already purchased through Luna will remain accessible only until June 10 before being permanently deleted from Amazon's servers.
The service will no longer support Ubisoft Plus or Jackbox Games subscriptions sold through Luna, with active subscriptions automatically canceled at the end of their current billing cycles. Third-party store integrations with EA, Ubisoft, and GOG are also being eliminated, along with the "Bring Your Own Library" feature that allowed users to stream PC games they owned elsewhere.
The company will not offer refunds for third-party games purchased through Luna, though players can download their save data for up to 90 days after the June 10 cutoff. The changes are framed as a response to player feedback about wanting "easy access to great games."
The platform now offers just two options: a rotating library of free titles included with Amazon Prime membership, and a $9.99 monthly Luna Premium subscription that provides access to premium titles including EA Sports FC 26, Death Stranding: Director's Cut, and LEGO Star Wars: The Complete Saga.
This stripped-down approach mirrors Google's Stadia Pro model before that service was shut down entirely in January 2023. Amazon launched its cloud gaming platform in 2020 but has steadily narrowed its focus over time.
Last year, the company pivoted toward local multiplayer party games like Jackbox titles. The latest changes complete that transition by removing all purchasing options and third-party integrations in favor of a simple subscription library.
"transitioning away from certain subscription, game store, and a-la-carte purchasing models in favor of approaches we believe work better for our customers long term."
Brittney Hefner, an Amazon Luna spokesperson, told The Verge the company is making this shift. The move leaves affected players with limited options beyond downloading their save data before the June deadline.
Some affected players will receive free access to Luna Premium for an unspecified period as compensation for losing access to purchased content.
