Apple has launched the long awaited update to Apple TV and will start shipping to 80 countries. In the competitive market of set-top-boxes, Apple chose to stand apart with the Apple TV which was first launched in 2007. As the television becomes the new haven for developers who can now create apps for the TV, Apple considers apps to be the future of television entertainment. The prime focus of the latest Apple TV is an App store. There are many apps that will be available at launch and will include apps for gaming, shopping and photography.
While smart TV is no new news, Apple will certainly utilize its resources and developers to create next generation applications for Apple TV. With most of the families being centred on a television, developers will have the opportunity to develop apps for a variety of customers.
With Apple developing its customer base through its products, there is a possibility that developers may find themselves caught between making hard choices as Apple brings the Apple TV, Apple watch and the iPhone 6 to the market. With the different platforms available for the developers to work on, there may be indecisiveness on where to devote their time and energy.
Apple TV has been able to entice customers with its advantages over other devices, and Apple will undoubtedly ensure that their product finds new users in addition to keeping the current Apple TV customers entertained. Developers who like to focus on developing apps for bigger screens have a chance to prove their work through Apple TV’s platform.
Source: The Indian Express
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