Today, a good news came from Whatsapp – it was announced that their messaging service is now free forever for all users. Whatsapp was a paid messaging service, which the price of $0.99 per year. After it was acquired by Facebook, they made some changes, including adding a video call feature and more.
Before it was acquired by Facebook, Whatsapp had the idea to make their platform free from ads by asking the user to pay. Now, they take the decision to make their service free, in order to implement the new business model. However, they promised they will not get the profit from ads.
Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.
Of course, this is a great news for most of us, because Whatsapp is the most used messenger platform in the world. By applying a free cost, Whatsapp will probably get the next 2 billion users in the future. If you are one of the Whatsapp users, what do you think about the news?