Uber introduced a new app icon but the company did it with no fuss – they didn’t advertise a new design. It is the second time this year that Uber got a new app design. The previous app design which was introduced in February didn’t impress most of the users. Hopefully, they will like the new one.
Uber redesigned the app icon for a first time a few months back. They replaced the well-known U and the black background with “the atom” and “the bit” and new color patterns.
When the app icon got a new design for the first time, it was introduced in the company’s news room. “Have you ever looked at someone’s hairstyle and thought “oh my, you peaked in the 1990s?” Well that’s a bit how I feel about Uber’s look today”, they said in the statement.
“The old Uber was black and white, somewhat distant and cold. This belied what Uber actually is—a transportation network, woven into the fabric of cities and how they move.”, the company added on its website.
Uber decided to change a look of the app again. The company revamped the app last month, and the new app design is the part of the revamp. However, the new look was rolled out quietly, and Uber didn’t even advertise a new design. The circular shape which represents atoms and bits is still there and the background is black.
— JJ (@JordanJSim) November 2, 2016
While there are some people who still don’t like the look of the app icon, many do like the new look. The new look shows up once you update the app to the latest version. Do you like the new look?