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Tim Cook Says The $999 iPhone X Is A “Value Price”

Apple CEO Tim Cook says the $999 iPhone X has a “value price”, considering what people get for the money.

See also: Apple’s iOS 11 Rolls Out

It’s been a week since Apple announced the iPhone X. The phone comes with a new design and its packed with some pretty awesome features. But, it is pretty expensive. Its price starts at $999 for the 64GB version.

In an interview on Good Morning America, Apple CEO Tim Cook said the $999 iPhone X has a “value price” for the technology users get.

He pointed out that most buyers now purchase phones through carriers, and don’t pay the full amount for the phone upfront. There are also trade-in discounts.

“As it turns out, most people are now paying for phones over long periods of time. And so very few people will pay the price tag of the phone initially,” Tim Cook said. Also, most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.”

“And so when we look at it, the phone, the iPhone in particular, has become too essential in our daily lives, people want to do more and more and more, and so we built more and more technology in to be able to do that, ” Cook added.

Cook also pointed out the Apple’s goals aren’t big revenues. The company’s goal is to make products that will enrich the lives of buyers.

Still, $999 iPhone X is pretty expensive. The $999 is the price for the iPhone X with 64GB capacity. If you are planning to buy 256GB version, the price is $1149. The iPhone X is the most expensive iPhone ever.

It is packed with a variety of features, including facial recognition and fast charging. But, the iPhone X fast charging will cost you extra. Out of the box, the phone comes with with a standard Lightning to USB Type-A cable. To use fast charging, you’ll need a USB-C power adapter and the USB-C to lightning cable. So, you will have to spend at least $74 for the adapter and a cable.

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