Slofie – A term likely to be trademarked by Apple

Apple iPhone

Apple recently created a stir in the market by announcing the launch of the new iPhone 11. iPhone is already a phone well known for its camera quality, so to keep up with the expectations of users, they have combined ‘selfie’ with ‘slow motion’.

The name given to this new feature is ‘Slofie’. A ‘Slofie’ effect will enhance your videos by adding slow-motion to your selfie videos. The front camera of this phone is precisely modeled to record 120 frames per second. This makes iPhone 11 a phone apt for Tik Tok, YouTube, and other video creators.

Apple tradeMark

As per USPTO database, Apple has already applied to trademark the term ‘Slofie’. It is believed that Apple is trying to avoid any competitors from using this term and thus choosing the trademark route. The term is assumed to grab a lot of attention.

The marketing is also focused on this new feature with taglines such as ‘Why selfie when you can Slofie?’ being the highlight of the iPhone 11 Pro product page. It is only the term that is being filed for a trademark, as even Apple knows that anyone is free to create slow-motion videos with their preferred device.

The feature is available in all the three iPhone 11 models. The 12-megapixel True Depth Camera, while recording videos, can be turned to landscape mode and zoomed out, fitting more things in the frame. As the product page states, ‘It’s the world’s most popular camera, now with a whole new perspective.’

The new models will be available in the market from the last week of September. The confirmed dates will differ for certain countries. In the US the shipping process will begin from the 25th of September 2019. Another thing to be taken into consideration while purchasing is the notable price difference in the three models with iPhone 11 being the lowest priced.

The iPhone legacy that began in 2010, has launched 24 models in a span of nine years. This will be the first time that Apple will be introducing a phone with a triple-lens rear camera. A year surely meant for new beginnings, the packaging will also consist of an 18W fast charger and a USB-C cable. This clearly shows that Apple is trying to keep up with the needs of the current generation. Record, edit and play on the go!

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