Video is no doubt the hottest ad format, but it requires a huge amount of data and does not get loaded easily in slow connection. But this issue has now been eliminated due to the introduction of ‘Slideshow’, the new feature of Facebook. This ad format takes up few photos and develops a video with all these photos. The ad buyer is required to provide the photos only, and everything will be done by the ‘slideshow’ feature. Furthermore, the ad buyer does not need to worry about the connection or anything else as the video gets downloaded and runs on slow connection as well.
Coca-cola, one of the big brands ran this slideshow ad in Nigeria and Kenya, and they reached to 2 million people in no time. This is really amazing as it exceeded their expectation greatly.
This process will be cost effective also for the companies as no money will be spent for producing and afterwards editing the videos. Rather Facebook’s slideshow feature takes the photos and then produces eye-catching and dynamic videos. Irrespective of the connection speed and device type, users in developing areas can view the ads smoothly.
This feature is useful for everyone, the ad buyers, the users and Facebook as well. Facebook is creating a great revenue through this large ad platform. So, great thanks to this new tool that is really helpful for the small and big businesses to grow all over the world.
Source- Tech crunch