Before the launch of the iPhone X, sales analysts and the company itself made an estimation that most iPhone users and iPhone fans who had been waiting for something revolutionary and innovative from Apple would want to buy the OLED screened iPhone X and boosting Apple’s revenue. This, taking into consideration the excitement with which the first Plus version of an iPhone was welcomed.
Unfortunately, it was just an estimation which was not fulfilled. iPhone X’s parts ordered for production were lesser than needed.
So, contrary to last year, 2018 might be the super cycle year. And if that fails to happen again, just keep in mind that the new LCD-screened model will take up the iPhone 8 slot. To sum up, Tim Cook and his team’s plans may differ from the reality.
Still, do not get too excited because according to Morgan Stanley’s Katy Huberty, the LCD screen does not keep up with the schedule:
“We currently see no delay in the ramp of Apple’s upcoming flagship 5.8″ or 6.5″ OLED iPhones. However suspected issues with LED backlight leakage have caused a one month delay in mass production of the 6.1″ LCD iPhone, although this is down from a 6-week delay baked into the original production forecast, according to suppliers.”
Even though it is crystal clear that Apple will launch is 3 iPhone series, the release dates are still to be launched themselves.
To sum up, iPhone 8’s handset replacement sporting an LCD display with a design like the OLED-screened flagships will come with a delay.
iPhone 9 of 2018
So before putting your hands on the iPhone 9 or however Apple’s budget flagship of 2018 will be called, you will need to stick to the availability of the more improved iPhone X which will become as well the replacement of the actual iPhone X.
There is a worldwide curiosity on how the phones will be like. Because the budget iPhone 9 will come later than its expensive siblings, people might decide to not wait for it and stick with the new X and X Plus handsets, increasing the average revenue of the company and offering the potential of a super-cycle to Tom Cook and his team. However, there is also another possibility for people not patient enough to swap to Android instead of waiting for the improved iPhone 8 unless they go straight to the expensive new ones.