A combination of factors has led HMD Global, the owner of the Nokia brand, to delay the launch of its flagship, the Nokia 9.1 PureView by almost a year. By current indications, the company may take it to the middle of the next calendar year to release this smartphone. The Nokia 9.1 PureView was supposed to have been released in early 2019. First, it was some technical reasons that held the launch back. In the current scenario, the company appears to be reworking the launch strategy based on the kind of competition and how the Nokia 9.1 PureView can fare.
Delay Due to Camera Issues to Start With
HMD Global has decided to go for a Penta-camera rear setup for the Nokia 9.1 PureView and the initial delays were attributed to some kind of a technical issue with one of the cameras and the launch date had to be postponed. There has been no official communication on this. It is only through market rumors and other sources that this was reported earlier. The last set of information suggested that the phone would be released around this time, the last quarter of 2019. This latest bit of news that we have now is that HMD Global may not bring the Nokia 9.1 PureView before the second quarter of 2020. This has been mentioned by Nokia anew a Nokia insider though a tweet.
— Nokia anew (@nokia_anew) October 20, 2019
Marketing Issues Now the Reason Suspected
The reading of the situation by the market pundits is that HMD Global fears that there are too many smartphone models released in the span of a few days. The Nokia 9.1 PureView might get lost in the crowd. The likes of the iPhones, the Google Pixel 4 and 4 XL, Samsung Galaxy Note 10 series and the OnePlus 7T are all already fighting the battle for top honors. It’s a tough arena out there and may continue through the peak shopping season till the New Year.
The expectation is the Nokia 9.1 PureView could be fitted with the Qualcomm Snapdragon 855 SoC. If the company were to plan for a Q1 2020 launch, it could get caught out with another handicap. There are devices being planned with the Qualcomm Snapdragon 865 SoC in the first quarter. These are being cited as the background reasons for HMD Global postponing the launch of its flagship phone to the second quarter. Hopefully, the market would be looking for something new by then and the objectives could be met.
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