Mark Zuckerberg, CEO of the social networking website Facebook has announced that the company will be launching a set of audio features in the upcoming few months. With the surge in demand for new and engaging features on social media due to the pandemic, this could be a great move for the company.
Live Audio Rooms & Soundbites
One of the new audio features is called ‘Live Audio Rooms’ which is a spin-off version of the Clubhouse app. This feature enables people to engage in real-time conversations which can be accessed from Facebook groups and messenger. It will also provide a platform for famous personalities to connect with their audience.
Another feature to be launched this summer is ‘Soundbites’ which can be used as a medium to share short audio snippets. Initially, it will be shared with only a few creators for testing and then will be available for all users. Along with Soundbites, Facebook shall also be launching various handy audio tools that can be used to edit such sound clips. Some of these tools include improving audio quality, eliminating unwanted background sounds and voice alterations.
An additional merit of the new audio features will be the monetization and the transfer of such gains directly to the creators. For instance, the Live Audio Rooms will allow the audience to support the creator’s cause monetarily by contributing virtual stars that will be directly charged. The same will be applicable for accessing other exclusive features with single access subscriptions. However, it is not very evident whether this feature will be accessible to everyone or solely to creators.
Facebook has also planned to allow all users to listen to podcasts directly on the app. Reports are specifying that a partnership will be initiated between Spotify and Facebook for the podcast. This will enable Facebook to integrate the users of both apps. This initiative is likely to be called ‘Project Boombox’.
While announcing the launch, Mr.Zuckerberg stated that these new audio features will enable more people and communities to come together. They can create rooms and directly communicate and have a larger reach.
The social media giant has also been speculated to be duplicating ideas of competitors. Last year Mr. Zuckerberg had admitted to be taking inspiration from certain features that have ushered in from others. However, experts argue that such practices followed by established companies could hamper healthy competition.