Facebook is known to be testing a new feature that helps people to explore more about a business of their interest. By tapping on a post or ad of interest, the Facebook users will be directed to an elaborate world of related content. This dedicated news feed feature is likely to benefit small-scale businesses, especially those which are still unknown among the people. With this new feature, businesses can indulge in commenting, liking, posting, and engaging with the customers as a public profile.
“Starting in the US, we’re beginning to test a new experience from News Feed where people can tap on topics they’re interested in under posts and ads in Feed, such as beauty, fitness or clothing, and explore content from related businesses,” quoted Facebook in a blog post. The feature is aimed to provide relevant content to the users only when they take a particular action to do so.
“People already discover businesses while scrolling through News Feed, and this will make it easier to discover and consider new businesses they might not have found on their own,” the company spokesperson added in an announcement. This will be beneficial for the businesses as they will be getting an exclusive platform to flaunt their products and services while directly interacting with their prospective consumers.
A Business Dedicated Newsfeed – An Opportunity To Expand The Database
More than 50% of the small businesses are growing their brand awareness using digital modes of marketing and communication. Since the users will click on a specific post or ad to explore content in that field, Facebook will get access to the data about which user is interested in which business and other things. In the future, this feature can roll out as an ad unit by Facebook where businesses can pay for getting a higher position in the business news feed. Similarly, the businesses will be able to know better about their target audience and optimize their products and services to suit the needs of their potential buyers.
As a part of this feature, the businesses are likely to have professional dashboards that will allow them to gather their digital tools in one place. Also, the company will be able to manage task-based access to the admins to control the permissions to edit the business pages.
In addition to this dedicated business news feed feature, Facebook is likely to introduce more features for businesses to edit and schedule posts through the medium of Business Suite by Facebook. The company has also furnished ad products that target on connecting business to the consumer leads.