Jambox Games, a gaming company based in Singapore, recently launched a game publishing platform with the aim of supporting independent developers in India and Southeast Asia and providing them with the necessary infrastructure to put out their own mobile games.
For this purpose, the company has raised a large amount totaling $1.1 million. The funding that has come in is reflective of the fact that emerging territories have also gained from the growth and development of gaming. It is also indicative of a lot of investors interested in providing capital for the purpose of developing games.
Jambox Games has largely focused on developing easy-to-play or casual games that find patronage in younger gamers. The company’s goal is to provide a toolkit that offers a mixture of different elements like analytics, attribution, acquisition by different users and finally, monetization.
In an interview with a portal, CEO Vikas Gulati stated that the company is trying to channelize its energies towards creating segregation between different business tasks and giving developers a free hand when it comes to designing and developing the game. It will also develop custom competitive formats to increase revenue for all the parties involved.
Gulati further stated that the Southeast Asia region has several talented developers who have a very refined understanding of what the gamers will like. One of the most interesting tools developed by the company is one that can convert a single-player game into a multiplayer game. The company also hopes to introduce the West to some of the games that have been very popular on the eastern side of the globe.
$1.1 Million Raised
Volkan Bicer, who is a partner at Ludus Corp, confirmed in a recently released statement that he is very excited at the prospect of being an active participant in the rapidly growing gaming market in India and Southeast Asia.
The development team at Jambox Games works with a varying number of developers at different points in time. Gulati confidently asserts that 70% of the gamers in this world are in Asia and that’s the reason they are focussing on penetrating this particular region. The platform is expected to be launched in India, Vietnam and Indonesia before being accessible to developers in countries like Thailand, Malaysia and the Philippines. The pace at which it grows depends on the kind of acceptance it gets in its initial run.