Needless to say, WhatsApp is one of the biggest instant messaging apps in the world, and the main reason for this lies in its impeccable services and features. The app is currently enjoying an amazing popularity amongst the general public, with a grand total of well over a billion active users from all corners of the globe. WhatsApp seems to be perfectly tailored for the everyday messaging needs of the regular smartphone user, so now they are branching out towards the business segment as well.

With other popular instant messaging apps such as Skype having branched out this way, it’s only understandable for WhatsApp to take the same road. Thus, WhatsApp beta for Windows Phone recently received a new version, namely version 2.17.234, and within it a few rather solid business features for the IM app can be spotted. Keep reading to find out what they are exactly. Then you can decide for yourself if WhatsApp is going in the right direction or not.

New Business Features

All the new features that WhatsApp developed in the 2.17.234 beta version for Windows phone seem to be aimed at facilitating business to consumer communication, as well as the other way around. But still, they are more business-friendly than anything we’ve ever seen before. For one, if you’re the contact rep for a business, you can easily disable communications from your company’s side.

On top of that, WhatsApp aims to verify business profiles, so that consumers know which business accounts to trust on the platform. There will also be a new ‘Structured Messages’ feature added soon, and its benefits are more than obvious if you’re a business owner. So all in all, we’re glad to see WhatsApp branch into this untapped market, and we hope to see great things in the future.

Applications WhatsApp Beta for Windows Phone Brings New Features