Samsung has applied for a trademark registration with the European Union Intellectual Property Office (EUIPO) for a technology titled Neuro Game Booster. Now this is being interpreted to mean that the Samsung galaxy S10 series phones to be released on February 20 will be loaded with this technology. Though not too much details are available, this has to do with the use of artificial intelligence technology in optimizing the performance of the phone while paying video games in them. What is known in the public domain is the application called the Neuro Processing Unit or NPU that was linked to Samsung’s processor, the Exynos 9820 SoC.
The newly traced application for trademark registration filed yesterday with the EUIPO does not leave any doubt what its purpose is. The use of expressions like ‘artificial intelligence’, ‘software for smartphone’ and ‘gaming application’, all add up to only what has been stated above. Though there is really no official communication from the South Korea company, it is the unstated belief among those who keep a close eye on such developments that you should not be surprised if the Samsung S10 phones have this technology added as a selling point for the phones.
It cannot be denied that all the smartphone brands are desperate to find new ways to market their modes of phones in the market. The new trend at every brand launching 6 inch plus phones with higher RAM and other features appears to convey that gaming is one of the major uses the mobile phones are put to. The best way to make the users play more games is to make the gameplay more immersive. While the game developers play their roles, phone makers like Samsung would want to add more spice to the whole experience by adding technology to deliver better graphics, improvements in camera and some of the gaming situations and so on.
And it does appear as if the trademark registration process may not end with just the EUIPO. The company may ultimately obtain a worldwide trademark registration for its Neuro Game Booster.