Apple recovered a huge quantity of material thanks to its recycling initiative.
In 2014, Apple decided to introduce a recycling policy for all its products, even for the buy-back products, if they are little used. The concept behind this movement was Tim Cook’s idea, to keep the planet better than we found it.
Therefore, all authorized Apple stores began to receive Apple devices, regardless of their age in order to be recycled. If they look well enough, it works perfectly and can be resealed, the user can receive a credit in Apple stores to purchase another device.
This year, Apple launched a system that helps to recover a huge amount of important materials used in the production of its devices. A good example being the gold. Thanks to its properties, the gold is used in a number of internal components of Apple’s gadgets, and according to Business Insider, an iPhone could contain around 30 milligrams of gold inside. Due to recycling of millions of terminals until now, Apple has been able to recover over a ton of gold, worth 40 million dollars. The total amount of recovered materials was approximately 27.6 million kilograms.
One of the elements that will prove extremely valuable for Apple in the near future is Liam. The robot was presented during the same event where iPhone SE was launched and is capable of dismantling an iPhone 6 in less than 11 seconds. Thanks to this, Apple can reuse pieces made of copper, aluminum, tin, cobalt, tungsten, gold and silver. Liam has already been installed in the United States (where Apple derives about 40% of revenues), close to Cupertino, and the second robot is likely to be installed in Europe.