On Friday, it has been announced that Lenovo’s own smartphone software is going to become a thing that belongs to the past. The company also confirmed why the development of the Vibe Pure UI was so inconsistent over time. Lenovo is known for firstly selling its products in Indian markets, and then started working on their own software skin named the Vibe Pure UI. However, after great effort and energy invested in the perfect custom skin, the company made its final decision: to adopt stock Android and abandon the previous project.
The head of product marketing of Lenovo, Anuj Sharma, stated that, in the last year, the company analyzed their position and evaluated their software perspective. Moreover, Sharma highlighted the importance their customers have in deciding what the product is going to be like; after assessing what the customers prefer and the market, the company decided to halt the development of Vibe Pure UI and replace it with the stock Android that customers wanted.
The purpose of the custom software, Vibe Pure UI, was to lower the possibility of bloatware, the applications that are nonessential and preloaded by the software developers and manufacturers. However, the software was not as successful as anticipated and Lenovo had to opt for the preference with the Android experience.
To the customers’ benefit, the stock Lenovo mobile phones are supposedly going to be updated more efficiently to the latest versions of Android. One of the first phones to be updated with Android 7.1.1 Nougat will be the Lenovo K8 Note and in the future all Lenovo K series mobile phones will have installed the upcoming Android O version.
Anuj Sharma completed his statement saying that the Vibe UI will no longer exist, it is not going to move forward with the development and that the transition to stock Android it is a lengthy and difficult journey for the Lenovo Company.