iTunes Now on Samsung TVs: A Rare Apple-Samsung Bonhomie

Industry pundits were a bit surprised as two international rivals Apple Inc. and Samsung made an announcement in Las Vegas, in the backdrop of the CES 2019, of a partnership. The new deal will place Apple’s iTunes in many parts of the world through Samsung TVs. Some people see this partnership as a marriage of convenience or one embracing the other for its own selfish needs. Whatever the reason behind the deal, it is going to be watched with a lot of interest.

A Kind of Software-Hardware Partnership

But the reasons behind the deal need to be understood in the right context. Samsung is already the leader in the television segment, selling in excess of 45 million TVs a year. The Korean company does not really have much in the nature of software to offer as a bundle. Apple’s woes are different. It has been seeing a drop in the sale of the smartphones. iTunes is one that is considered possibly the lowest in terms of adding to the company’s revenue stream though the services end of Apple’s operations has clocked record revenues in the last quarter. These are the factors that have resulted in the Apple Content Services partnership being entered to by Samsung.

There has been some debate on who approached who first and so on. This is understandable since the two technology giants fought fiercely against each other in the courts, on IPR issues. Apple has had to work on its own inhouse technology for the display and other technologies for components for the iPhones. It used to rely on Samsung for these earlier. And the industry observers are well aware that Apple rarely shares its programs like iTunes on third-party devices. This is the first time such a thing is about to happen. It is understood that it was Samsung that made the first move.

One can’t miss the coincidence that just some time back, Amazon’s Echo devices added Apple Music to the offerings on their home speakers. Apple does appear to be opening up, at least on its software services end of the business and should augur well for the Cupertino tach giant’s finances.

More on this topic

Leave a Reply

iphone 2020
iPhone 2019 May Not Come with the ToF sensors; Delayed to 2020
Samsung Galaxy Note 10
Samsung Galaxy Note 10 and 10+: New Battery Charging Features Revealed
The Sims 4
The New Menu of The Sims 4 Might Be Pushing the Non-existent DLC
GTA Online
Rockstar Games Might Release the GTA Online Casino DLC Next Week
Android Apple Gaming How To Internet iPhone Personal Computers Review Site review The Top Best
Top Best FPS Games For iPhone

FPS means the first-person shooter. This is a type of game...

Top Best Offline iOS Games

Do you play games only for fun or you need a...

best FPS games for Android
Top best FPS games for Android

Gaming has advanced to a whole new level. Awesome FPS games...