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iPhone XS Launch, the iPhone SE 2 and Apple Scared Approach

Let’s begin with the event that is set to arrive soon. Apple has announced a new launch date, which will fall on Wednesday, September 12th at 10 a. m. Pacific Time. The invitation looks remarkably like the layout of the new head office and it is the way the Apple has asked a few people to attend live and it also asked for the world’s attention.

The invitation

According to David Phelan, “this year, there may be three iPhones with, potentially, radically different designs and an all-screen iPad Pro with Face ID. Not to mention the long-awaited AirPower charging pad and the fourth-generation Apple Watch. There may be a new MacBook of some kind, likely an entry-level model which could replace the MacBook Air. And maybe even AirPods 2, to boot”.

The iPhone XS follow-up

Apple has been dropping hints about its next releases for months. They tried to hide them inside their iOS 12 but now it seems that the company is no longer hiding anything. By accident or not, Apple revealed an official image of the iPhone XS and iPhone XS Plus for everyone’s eyes.

The official credit is of 9to5Mac and Guilherme Rambo, the seemingly infallible tipster, who got his hands on a finalized press photo of the new smartphones and we got confirmation of a new color as well. However, some might say that the image itself isn’t the most important discovery.

We can see the follow-up to the 5.8-inch iPhone X and a new model which seems supersized (6.5 inches). Its specifications aren’t strangers to us and neither is the gold finish it features as Apple has tested it before, although without launching it, with the iPhone X. Both models can be seen featuring a notch. We might have missed this fact because there is a cleverly used wallpaper which might have obscured the view.

As we said, we aren’t exactly impressed by the image itself but by Apple’s choice of names. According to Rambo, both the supersized 6.5-inch model and the second generation 5.8 inch iPhone X will be called iPhone XS. This idea syncs with what Apple did the iPad Pro and the MacBook Pro, when two products differ in size got the same name.

Some may say that this will cause some problems when applied to smartphones. That may be because they feel that Apple has to provide easy identification between sizes. It may also provide a convoluted situation, where Apple will begin to name the phone’s successors as iPhone XI, XIS, XII, XIIS and so on.

Apple might not want to take any more risks

We can clearly see that there aren’t too many hardware changes with Apple’s 2018 portfolio and that the updates focus mainly on the S’s. Tim Cook’s company has decided to play it safe this year in order to maintain their user base, instead of taking unnecessary risks for some advancement.

The 5G’s arrival will increase prices

Those smartphone manufacturers that are set on applying the 5G technology for their products have found out how much it will cost them. By combining the flat cost with the percentage of the selling price, this privilege would cost approximately $21. However, Tim Cook has clearly stated that we won’t be seeing this change for now, at least in the 2018 handsets.

Gordon Kelly said that “the company’s controversial decision to rely solely on historically interior Intel modems in all new iPhones means the upcoming generation is highly unlikely to support 5G. But with Samsung’s Galaxy S10 recently confirmed as being 5G compatible, Apple will have to step up and bite the licensing bullet as soon as next year”.

Cost reduction as well

The iPhone 8 is a different matter. Earlier this year, there were voices that stated a direct replacement. However, Apple is looking on cutting down the price so that the iPhone 8S will be more affordable or, if you want to shift your viewpoint, the SE successor will have its price a bit higher. The cuts will be supported by limiting the screen resolution, decreasing the RAM and providing slower Wi-Fi.

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