Apple has taken up the task of selling its iPhones in the US quite seriously and in the latest move, introduced an offer for the iPhone XR and XS models. There are two kinds of an offer, one where the buyer can pay in equated monthly payments and the other where the entire price can be paid upfront and the device collected. There is a trade-in offer too, in addition; you can exchange your iPhone 6, 6 Plus, 6s, 6s Plus, iPhone 7, 7 Plus or iPhone 8.
Monthly Payments Start at $18.99 per Month
The buyer who buys the iPhone XR can trade in his or her iPhone 8 and has to pay only $18.99 per month for 24 months. If the choice is the iPhone XS, then this figure would be $29.99 month. The full price, if paid, will be $449 or $699 respectively. This monthly payout goes right up to $24.99 and $35.99 for the two models when the trade-in is the iPhone 6.
You can check the detailed chart here. It has been made clear by Apple that this offer does not end soon, at least in the US. But for the buyers in Asia, it ends by the end of February 2019.
This is an Offline Only Sale
The offer on the iPhone XR and XS is available only at the Apple Stores and not online. This is because there is the physical return of the product that needs to be checked and accepted by the store personnel. Those opting for the monthly payments will have to be checked out for their credit rating. Apple is not charging any interest for this offer of monthly deferred payment for its phones.
Drop in Revenue Has Driven the Company to Adopt These Measures
Long-time observers of the Cupertino-based company might feel quite surprised by this strategy by Apple Inc. Its products used to be gobbled up like hotcakes. People cannot forget the long lines of customers standing in queues across the world through the night to pick up their iPhones. From there to this situation where it is discounting its phones is a long distance. But the company had already issued a warning on a drop in its revenues due to fall in the sales numbers of the iPhones.
The coming weeks may indicate how successful this move by Apple is.