OLED technology is not a new thing in the smartphone world, but it can be one of the most interesting topics when it comes to iPhone 8. Regarding this technology, Apple is one step behind its rivals. While Samsung has adopted this technology first on their smartphones series as well as many others smartphones, Apple is still using LCD technology for their iPhone. But, many analysts believe that this year they will finally adopt OLED technology for their next iPhone gen.
Regarding the next Apple’s iPhone, some sources prefer calling it iPhone 10 instead of iPhone 8, because it will be released coinciding the 10th anniversary iPhone. Some other sources mention it as iPhone “X”.
iPhone Display History
Apple usually came with new technology over its rivals, including the iPhone display. The first gen of iPhone adopted a better LCD display than the many other smartphones in 2007. As it’s also expressed by Anand Lal Shimpi from Anandtech when he got that device for the first time in that year. He wrote:
Inevitably he snuck in some questions about the iPhone, but the thing he wanted to know the most was “is the screen as good as it looks in the commercials?” The answer is unequivocally yes!
The first iPhone with 3.5-inch display size had a high pixel density at that time. Its 320×480 display resolution can produce up to 163 PPI pixel density.
What’s next? Two years after, Apple introduced their new display technology through iPhone 4, called retina display. It was a technology that could produce the highest pixel density – reached up to 326 PPI. Retina display was the icon of how great the iPhone’s LCD display was.
Apple uses the retina display technology year-by-year, improving its color saturation. Since the iPhone 4 until iPhone 7, Apple uses LED backlit and TFT LCD as display technology.
LCD Vs OLED
The new technology always comes around with improvements and additions to the old one. For instance, the smartphone’s camera. We used to be amazed by only 2 MP camera. By the time, the new smartphone camera technology came and showed us a better result in capturing photos. The same thing happened to display technology.
Both technologies have advantages and disadvantages, but why does OLED seems better? Here are the reasons:
- OLED is lighter, thinner, and more flexible compared to LCD displays, which allows Apple to modify the shape and size as they want.
- Better picture quality due to a higher contrast ratio and wider viewing angle than LCDs. It is because OLED pixels emit light directly.
- More power-efficient.
- OLED refresh rate is faster than LCD.
The curved OLED display allows the iPhone to be bezel and border free. This video from Samsung can show you the difference between pictures taken by OLED and LCD.
Why Apple hasn’t adopted the OLED just yet?
Samsung has adopted OLED display variant (AMOLED) for their smartphone flagships back in 2009. Why Apple seems not to be interested in doing the same, as they love to use the latest technology for their devices? We are sure yet, but probably it because getting manufacturers who can produce a huge OLED panels for their iPhone is difficult.
As Raymond Soneira – a display expert and president of DisplayMate Technologies – said to Forbes,
“Apple is likely to sell around 250 million iPhones in 2017, so Samsung would need to triple their 2016 flexible OLED production to over 30 million per month in order to be able to meet Apple’s needs if all the new iPhones will have OLED displays. That is very unlikely to happen, so Apple will probably continue with the current LCD models and introduce one or two new premium Flagship iPhones with OLED displays”.
It seems that Apple doesn’t have other options except using OLED from Samsung. It is because they are the only manufacturer that can meet Apple needs when it comes to OLED display: the amount and quality. Samsung has 5 years experience in OLED manufacturing. As we know, they also one of Apple’s biggest rivals. So the next interesting question is: will Apple get the latest OLED technology for their iPhone 8?
Samsung will adopt the latest OLEDs for sure for their next smartphone flagship, which will be launched at about the same time as the iPhone 8. Samsung flagship will probably use the more advanced OLED than iPhone’s.
What Will iPhone 8 Look Like With OLED Display On it?
OLED display will become the most attractive and refreshing thing come to iPhone. Many new things will probably come with iPhone 8, including its new design. Adopting OLED technology might also mean the new software, firmware, and operating system improvements. This can be a chance for Apple to gain market and get their throne back as the most valuable brand in the world. According to news reports, Google knocked off Apple as the world’s no 1 valuable brand. The iPhone 8 with an OLED will be more expensive.