Technobezz

HTC: VR and 5G Smartphone Technology will Dominate the Company’s Future

One of the top smartphone brands internationally until not long ago, Taiwan’s HTC has now decided to stop working on developing smartphones. The company will, instead, focus its resources on developing products and technologies in the area of virtual reality. Not distancing itself totally from the world of smartphones, the company will manufacture 5G-enabled devices. These were the revelations coming directly from HTC’s new CEO, Yves Maitre an event.

Change of Leadership Brings Change in Outlook

It appears as if this change in the overall business strategy by HTC has come about following Yves Maitre recently taking over the reins of the organization from Wang Xuehong, who was the Chairman of the company, till just a fortnight back. The new CEO didn’t mince words in admitting that the management of the company had made certain wrong decisions in the past and paid the price for it. He was possibly referring to the decision to manufacture budget segment phones and stay with markets that held high demand for these phones. That strategy had also not worked. The company continued to post losses. This change in the management’s view of the future will now alter the course, possibly for the better.

HTC 5G phones

Some More Insights into the Five-Year Plan

According to Yves Maitre, who had been with Orange and has a communications industry background, the management has set new goals for itself. As mentioned, the thrust will be on making further gains on the investments already done in the HTC XR line of products that are sold under the Vive sub-brand. These are virtual reality (VR) products, headsets and so on. More funds will be spent on research and development of these products.

There will be a marked U-turn on the markets to be tapped as well. HTC will want its products to be made for the developed markets across the world where pricing will not be an issue. The company can thus extract a premium on the higher technology products that it is able to develop and ship. The company’s plans to work on the 5G technology and make/sell smartphones for 5G use also fall into place while dealing with the developed markets. This is because these are the countries where 5G services are being rolled out first.

Based on all these plans, the new CEO expects that HTC will turn the corner and by the year 2025, it will wear an all-new look and energy as a technology company.

More on this topic

Best Laptops for Seniors in 2020

When selecting laptops for seniors, it is to be noted that most of them want a laptop that is easy to use. A touch screen would be ideal for seniors,

Best Laptops for Women to buy in 2020

There is a difference between the preferences of men and women, even for laptops. There are many companies that make laptops with women in mind. Women need laptops that come

Top Best iPhone 11 cases

Apple iPhone 11 is the most happening smartphone of the year because it is affordable, looks great, and is capable of taking some of the best photographs ever. The best

Best laptops for GTA V to buy in 2020

Grand Theft Auto 5 or the more commonly known GTA V is an extremely popular PC game that can offer endless hours of online and offline play. The best laptops

Best Laptops for Digital Art in 2020

Digital art has taken some large strides over the last few decades. Gone are the days when you had to struggle to edit pictures or draw them digitally with the

Leave a Reply